The challenge for Discover Waitomo was to showcase to the user the range of products available – from easily accessable walking tours to more adventurous caving experiences. When the user lands on the page they are immediately asked to ‘discover’, enticing them to explore each of the brands/experiences on offer and then offering an easy option to purchase or find out more.
The ultimate goal for the site is to get people to purchase – and more specifically to purchase combos. This was achieved this through highlighting the savings customers can make and making it easy to find the calls to action to purchase.
– Interaction design (UX / UI)
– Built on SharePoint (XSLT development)
– Web development (HTML/CSS3 + jQuery)