waitomo.com
Discover a world away from the everyday.
Waitomo is a Maori word made up of two parts. ‘Wai’ which translates as water and ‘tomo’ which means entrance or hole. Waitomo can be translated as the ‘stream which flows into the hole in the ground’. This meaning is reflected through its fantastic geological history and landscape, however it also has a rich tourism and cultural history. As a region it is one of New Zealand’s original tourist destinations.
I redesigned the site to be more experiential – giving the user a visceral experience, so they start to get a real feeling for each activity. Utilising simple colour changes to direct the user around the page, making it easy to find the relevant information at a glance – but being able to delve deeper upon closer inspection.
I managed the development with an external agency for THL.
Visit: waitomo.com
