UI/UX

Victor Contractors

I had the opportunity to design and develop a site for Victor Contractors — a trusted name in residential and light commercial construction and fit-outs in New Zealand. The goal was clear: create a modern, professional online presence that reflects Victor’s reputation for quality, reliability, and craftsmanship. Design Approach The design direction focused on strong…

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Designing a Better Loyalty Experience

I’ve been working on reimagining our Trade Loyalty experience. Off the back of a focused 3-day design sprint—where we explored customer needs, pain points, and opportunities – I developed the followign prototype. This design will be used to gain customer feedback but aligns to the direction we hope to take. We’re now inviting feedback from…

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TradePortal Login Screen – UX & UI Update Summary

As part of ongoing efforts to improve user experience across the TradePortal, I recently updated the login screen to make it more intuitive, welcoming, and aligned with the overall visual direction of the platform. UX Improvements: Improved clarity by separating key actions (returning login vs new account setup) and presenting them in a logical, user-first…

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The All Blacks Experience

The All Blacks Experience will be an immersive and interactive journey through the New Zealand rugby story. It will be a guided encounter that connects you to the history, culture and people who have made the All Blacks such an important part of New Zealand’s story. You’ll discover the stories behind some of world rugby’s…

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Glacier Southern Lakes Helicopters

Glacier Southern Lakes Helicopters is New Zealand’s leading scenic helicopter flight company. They offer a vast selection of daily scenic helicopter tours around Milford, Queenstown, Middle Earth and Mt Aspiring National Park in their fleet of Airbus helicopters. Alpine, snow or glacier landings are included in all their scenic fights.  The design was focused on provided multiple…

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Hukafalls Jet

Hukafalls Jet is a half hour of thrills, fun and excitement. They take you along a beautiful river environment, lined with native bush, sheer rock cliff face and hot water streams. Hold on tight as you’ll be travelling in one of our state of the art jet boats at an incredible 80km an hour!  Key…

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Shotover Jet

Shotover Jet is the only way to experience the Shotover Canyons, see their beauty and feel their power. Go on a journey with Shotover Jet, the world’s most exciting jet boat ride. This site is an evolution of an existing design. A key aspect was to utilise screen sizes more effectively – primarily at either…

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Agrodome

The Agrodome is New Zealand’s most popular farm experience. It is a must on every visit to Rotorua. In the heart of 350-acres of lush farmland, yet only 10 minutes from Rotorua city centre, you’ll find New Zealand’s Agrodome. A key driver for the website was to bring the site inline with the new brand…

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Lumen + Luxe

I worked with Marina from Lumen + Luxe to develop a site and user experience that reflects the brand aesthetic and ambience of the brand. The interaction on the site is designed to relax the user, with smooth transitions mimicking the ambience of a candles gentle light. The site is a completely custom e-commerce WordPress…

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AIICT Landing Page

A customisable landing page design for specific marketing campaigns. Fully responsive and designed and built with flexibility in-mind whilst staying true to the AIICT brand guidelines. Sections can be added/removed and tiled easily from the backend – fully integrated into WordPress – and built to allow anyone to setup new landing pages as needed.

AIICT Landing Page Design
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AVA Performance Software Tuning

Based out of Brisbane and with national coverage, AVA is your go to performance software tuning company for all aftermarket tuning needs on your petrol or diesel vehicles. I partnered with AVA to redesign and develop their website. The site serves two purposes: 1. A brochure front-end for prospective clients and dealers, and 2. A…

AVA Performance Software Tuning
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Custom Poster for OK!Dolls

OK!Dolls wanted to test a new product – custom posters featuring there dolls as the main illustration accompanied by customisable text. Everything updated on the fly so users could see there poster design as they chose their desired options, they could: Change the profession (main illustration) and skin tone (honey or chocolate) Edit the two…

Custom Posters for OK!Dolls
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Simple A/B Testing

True improvements to user journeys only come from understanding where and what people are looking for on your website. When designing a website it can be a balancing act between giving what stakeholders want (and need) and giving recommendations around what you might believe to be the best user experience on a website. Ecommerce websites…

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Material Confirmation of Click

As a bit of an experiment for this site I wanted to mimic the confirmation of click/touch that Material design allows on apps. Essentially its a circular colour that radiates out from where you touch to show the user that an action has taken place. Here’s the basic structure of my links: I have a…

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